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Jumat, 23 Januari 2015

Download Body, Breath and Being, 2nd edition: a new approach to the Alexander TechniqueBy Carolyn Nicholls

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Body, Breath and Being, 2nd edition: a new approach to the Alexander TechniqueBy Carolyn Nicholls

New fully revised and updated edition, complete with 2 brand new chapters on Chronic Pain and Well-being

Developed over a period of 100 years, the Alexander Technique has helped people to successfully manage a wide variety of conditions, including back pain, stress, anxiety, ME, and asthma.

The Alexander Technique is not a therapy or an exercise program. It is an in-depth study of how human reaction, co-ordination and movement play a part in everything we do. It has enhanced the performance of athletes, actors, singers and musicians.

Body, Breath and Being explores the Alexander Technique through the experiences of those who have studied it and benefited from it.

•Ideal for both beginner and expert
•Includes over 100 full colour photographs and diagrams
•Provides practical experiments in every chapter

Body, Breath and Being offers a new view of the way we use our bodies and the consequences not only on our health, but also our approach to life

Free audio files available from www.dandbpublishing.com

  • Sales Rank: #642578 in eBooks
  • Published on: 2014-11-05
  • Released on: 2014-11-05
  • Format: Kindle eBook

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Rabu, 21 Januari 2015

Free Download When Violence Is the Answer: Learning How to Do What It Takes When Your Life Is at Stake

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When Violence Is the Answer: Learning How to Do What It Takes When Your Life Is at Stake

Product details

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margin: 0.5em 0px 0em 25px !important;

}

Audible Audiobook

Listening Length: 6 hours and 59 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Hachette Audio

Audible.com Release Date: September 5, 2017

Language: English, English

ASIN: B074N919NV

Amazon Best Sellers Rank:

I read through the whole book today and found it a great refresher to what I already know. I'll be honest from the get-go - I didn't spend my money on Tim Larkin's daring book for the true, essential, information packed inside it. I bought it to publicly support the author in his mission of preparing good people to be able to even the odds if/when they find themselves facing imminent danger.Eleven years ago, after being responsible for taking care of two young nephews on a two-day long road trip, it hit me that I wouldn't know exactly what I would need to do if they ever needed my protection. Until then I had always been able to remove myself from threats before situations escalated because I was aware of the social dynamics coming into play earlier than most and I have never been the type to look for trouble. However, when you have to look after another person you can't always get to safety. I started searching and eventually found Tim online and ordered a set of his self-protection training dvds.The principles Tim taught then haven't changed. They do require the mental/emotional shift to understanding violence as being a tool available to anybody when it's what is needed to survive. They are true, simple, and easy to absorb and to recall.Two years later I was fortunate to be able to attend a live two-day training with Tim when he was "Down Under". Totally worthwhile experience because 1) getting on the mats with other students and training the "slow" TFT way really got me "dialled in" as I've never been able to find a training partner here in NZ. 2) It was neat to finally meet Tim - one of the most humble, kind, helpful, guys you will ever meet. A true gentleman is someone who chooses to be gentle not someone who is because gentle is the only option they have. Too many good men in our society today don't know how to use violence successfully to protect the vulnerable from the asocial predators. If that is you, like it was me once, then grab this book and learn how to change that. It does NOT take years of martial arts training. It takes a couple hours of learning the principles and basic physics that every successful act of violence (whether done by a criminal or a hero) is built on.The message of this book is super controversial in these idealistic politically correct times when most of the powers-that-be don't want the average Joe or Jane Citizen to have access to this sort of knowledge. Information that every person should have available to them. This information has not made me a violent person. Rather it has helped me to dump the silly fight fantasies so many of us carry around from watching un-realistic movie fight scenes etc. True violence is always to be avoided unless you absolutely can't avoid it. Tim talks a lot about how to know when that is going down. I worked in development in a more dangerous part of the world for ten years and never had any real problems because although I am bigger than average I would never be found anywhere sketchy late at night with a couple drinks in me. Over there I observed twice that untrained, unarmed, normally peaceful, people can kill hardened criminals when put in a kill-or-be-killed situation if they get to make the first injury. This is why I chose Tim's training over the other options so long ago. It makes absolute sense because that's how things go down in the real world.Overall Tim's dvds and books have given me a more peace-filled existence. How so? 1) I understand that avoidable ego-driven fights can unintentionally turn fatal so easily and quickly because we are all equally vulnerable to serious injury - so I won't be baited into a fight. 2) the knowledge I have about what it takes to use violence successfully means I don't need to carry a weapon to be effective. This gives me unspoken confidence - not the kind that looks for trouble but the kind that crims know to not mess with if they have easier options.Whether you are male or female, young or old, you too can possess that sense of responsible assurance. But only if you understand what you must do when violence is the only answer. I hope to never find myself in such a situation but if I do I have the right software installed in my brain. Thanks Tim!

I do not like violence. But when 9/11 happened, I knew I did not want to be a passenger on one of the three planes that were flown into public buildings with great loss of life; I wanted to be one of the passengers on Flight 93 who fought back. They lost their lives, but did not allow their airplane to be used to massacre thousands more innocent lives.So knowing that karate black belts are awesome fighters (thank you, Chuck Norris!), I started working on a black belt. As I came up to my black belt exam, I realized I still didn't have any idea how to take down a terrorist in an airplane. Perhaps primitive Okinawan karate would have taught this kind of thing, but karate as generally practiced in the USA does not. So I started searching through dozens of other options, finally going to one of Tim Larkins' Target Focus Training seminars with my deputy sheriff son-in-law. After 2 1/2 days of training, we walked out knowing exactly what to do to take down a terrorist in an airplane!This book is that weekend seminar printed and bound, and able to be read in the comfort of your own home. It will not turn you into a testosterone-driven mad man. It will not make you a homicidal felon. It will simply give you the principles you can use to effectively protect yourself and your loved ones in the event of having your life threatened by a violent felon. You will need to do some training, and the training process is deeply explained in the book. For more specifics on the training, search the web for Target Focus Training's series of DVDs.This is the real deal. It is based on very effective principles, and can be used by the largest man or smallest woman. I highly recommend the book and the DVDs.And I still hate violence!

Tim Larkin often says that violence is usually not the answer, but when it is, it is the only answer.I’ve listened to several of his interviews, watched several of his videos, and read more than one of his books. His message is consistent. 99 percent of conflicts are what he calls “antisocial.” The schoolyard bully. The angry red neck. The drunk guy at the bar. These all can and should be avoided. Violence is not the answer to these encounters. The answer is to stay polite and walk away.What about the other 1%? These are asocial encounters. We’ve moved beyond “monkey politics,” as Larkin calls it. There’s no communication. There’s no social posturing. There’s only a predator, and he intends to get what he wants regardless of what he has to do. Your life, or your family member’s life, is at stake. You can’t talk your way out. You can’t run. Now is when violence is the answer.If you’ve read Larkin’s other books, you won’t find a lot that is new here A slightly different focus, maybe, but the same basic message. But if you haven’t read any of his writings, I highly recommend this one as it is the most up to date.Another note: this book is not full of self-defense techniques. There are general principals, but not specific techniques. As Larkin says, this is not martial arts. You don’t have to know a fancy technique to cause serious injury using just your body.There is a lot of good information in this book—information that could save a life. I read it with interest, and I’m sure I’ll read it again.

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Selasa, 20 Januari 2015

Ebook Free Gramsci's Critique of Civil Society: Towards a New Concept of Hegemony (Routledge Studies in Social and Political Thought)By Marco Fonse

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Gramsci's Critique of Civil Society: Towards a New Concept of Hegemony (Routledge Studies in Social and Political Thought)By Marco Fonse

Gramsci's Critique of Civil Society: Towards a New Concept of Hegemony (Routledge Studies in Social and Political Thought)By Marco Fonse


Gramsci's Critique of Civil Society: Towards a New Concept of Hegemony (Routledge Studies in Social and Political Thought)By Marco Fonse


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Gramsci's Critique of Civil Society: Towards a New Concept of Hegemony (Routledge Studies in Social and Political Thought)By Marco Fonse

Antonio Gramsci was an Italian Marxist thinker whose radical ideas on how to build an alternative world from below remain vigorously relevant today. Gramsci’s philosophy of praxis critically dissects the institutions of modern liberal democracy to reveal what is perhaps its deepest secret: it is the most successful political system in modernity at preserving an objective condition of domination while transforming it into a subjective conviction of freedom.

Based on a careful reading of Gramsci's The Prison Notebooks, Marco Fonseca shows hegemony as more than leadership of elites over subaltern majorities based on "consent". Following Gramsci’s critique of citizenship, civil society and democracy, including the current project of neoliberal "democracy promotion" particularly in the Global South, he discloses a hidden process of hegemony that generates the preconditions for consent and, thus, successful domination.

As the struggles from Zapatismo to Chavismo and from the Arab Springs to Spain’s Podemos show, liberation is not possible without counter-hegemony. This book will be of interest to activist scholars engaged in the study of Marxism, Gramsci, political philosophy, and contemporary debates about the renewal of Marxist thought and the relevance of revolution and Communism for the twenty-first century.

  • Sales Rank: #8164835 in Books
  • Published on: 2016-04-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .70" w x 6.10" l, .0 pounds
  • Binding: Hardcover
  • 224 pages

Review

'For more than thirty years, celebration of 'civil society' (as the apparent champion of freedom, pluralism, inclusion, democracy, human rights, etc.) has served as one of the most fruitful mechanisms of neo-liberal ideology, and it has masked the consolidation of new forms of oligarchic power across Latin America and the world as a whole. Fonseca's valuable book helps to explode the conceptual basis of this charade, and goes a long way towards explaining what must be done to relaunch emancipatory political action on a more resolute, more decisive, and more lucid basis. Debunking one-sided readings of Gramsci that have sought to align him with the demobilising thematics of civil society and postmodern fragmentation, Fonseca's searching and detailed reinterpretation reconstructs the underlying unity of Gramsci's philosophy of praxis as a forceful articulation of grassroots popular engagement on the one hand with disciplined and coordinated organisation on the other.' -Peter Hallward, Kingston University London, UK

About the Author

Marco Fonseca is an instructor in the Department of International Studies at Glendon College, York University. His current research involves a reconsideration of Hegel’s and Gramsci’s critiques of civil society.

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Jumat, 09 Januari 2015

PDF Download The 22 Immutable Laws of Branding, by Al Ries Laura Ries

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The 22 Immutable Laws of Branding, by Al Ries Laura Ries

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The 22 Immutable Laws of Branding, by Al Ries Laura Ries

Review

“Indispensable to anyone seeking to build a business into a recognized brand.” (--Philip J. Romano, CEO, Romano Enterprises)“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.” (--Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University)“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” (--Patrick M. Sullivan, CEO, SalesLogix)“Provides a worthwhile addition to the branding library. This book’s worth buying.” (--Atlanta Business Chronicle)“If you want to...lasso consumers and burn brand identity into their minds, read this book.” (--Advertising Annual 1999)

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About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

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Product details

Paperback: 272 pages

Publisher: HarperBusiness; 1st edition (September 2002)

Language: English

ISBN-10: 9780060007737

ISBN-13: 978-0060007737

ASIN: 0060007737

Product Dimensions:

7.4 x 0.7 x 9.2 inches

Shipping Weight: 15.2 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

225 customer reviews

Amazon Best Sellers Rank:

#32,907 in Books (See Top 100 in Books)

What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off... Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fair..the book was written in 2002, a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off.... Such as...-Yahoo is the global leader in search and always will be (Google yet?)-Amazon is the leader in online book sales, but will fail if they expand outside of books...-eTrade will fail because of its name alone-AOL/CompuServe will continue to dominate-......and the list goes on.Even for the first half of the book (and a part at the very end), read the suggestions/lessons, but not the examples that say such things as...-GM/Chev have lost market share, because of their confusing product naming (Ever heard of quality coming into a customer's decision to purchase?!)-Levi's failed because of branding (not because every other company made their jeans overseas at 10% the cost)-Apple needs to stick to computers. No one wants to surf the web from their phone, or listen to music from their phone.-Product always diverge, no one wants convergence (opposite of what a smart phone, table, PC, TV, Xbox is today?)...In business schools we used to call books like this "airport business books" that sell to people rushing through airports with their flashy covers and catchy titles.Again, read the first 22 laws, but ignore the examples. The authors wrote their law and then looked to the market to prove their point. Not research based where you have controls, variables and prove results based on research evidence.Ignore the 11 laws of Internet Branding.Go in knowing that everything to the authors is black-and-white and only their opinion matters.I could go on ... but it would violate my law of moving onto better things.

I wish I has read the reviews before buying this. It's so outdated that it is useless.It's written before social media like Facebook, Pinterest or instagram came to be actually it just deals with AOL so its even before MySpace oh my!The points on branding with color or terrible and wrong.Please don't buy this book and save yourself the frustration.It quotes brands as successful and uses them as examples that have actually gone under.Ugh!

The first part of this book was really useful, and I was confident about the author's knowledge and insights. The 11 internet branding laws however made me doubt everything I just read.It is a common problem for experts to think they are also experts in predicting the future I guess, but really..."The Internet will be the first new medium that will not be dominated by advertising" laughable"Amazon should stay focused on books and music""Yahoo is in no danger because it has a powerful dominant position in the portal category" hear that Google"The PC, the Internet and TV will combine? It will never happen" LOL"We won't have our palm pilot, phone and CD in one...Technologies don't converge, they diverge" tell that to my IPhone.Of course hindsight is 20/20 vision and all that, but like I said the first part of the book is about being able to predict whether your brand will be successful and now I am doubting all that possibly good information

The 22 Immutable Laws of Branding by itself is certainly a worthwhile read and provides a nice outline for important pieces not to lose track of as one builds a brand. On the other hand, the "BONUS" section that includes "The 11 Immutable Laws of Internet Branding" is a complete miss. It is sorely outdated and full of false predictions regarding how the internet would play out. Stick to the 22, but you can save yourself a lot of time by not even bothering with reading the 11 (unless you want a few good laughs).

I've been an advertising copywriter for 25 years. This is one of three books I recommend to anyone wanting to become a more effective copywriter or marketer. The principles in this book are so simple, a lot of companies won't try them (or abandon them for some new idea). I've been around long enough to watch them proved true over and over again--for big brands and small businesses.

Book details how easy it is to have a strong brand by keeping it simple. In short, brand and the products you sell have an inverse relationship. The more goods & services your brand offers the weaker your brand will be. The fewer goods & services your brand sells, the stronger your brand will be.

Reading it for a class that doesn't start for another month. I'm 1/3 of the way through the book, and considering dropping the class, because I cannot trust a professor who likes this book.The author uses Toys 'R Us as a shining example of a successful brand, for one.He also says things like, "East Asia has a branding problem," for another.This is a terrible book.edit: update: I dropped the course. This book is the worst book I've ever read. Author should be ashamed of himself.

One of the best straight forward, to the point, apply immediately and get a better result books you can buy on a marketing subject.I had worked in the business world for fifteen years before I started my own one man operation twenty eight years ago. I have read many marketing books, I read economic, marketing, and small business articles all the time, and I focus on those same subjects on news and talk shows ('Your Business" w/ J. J. Ramberg Sunday mornings on MSNBC, etc.).This book is one of the best collections of immediately applicable high quality marketing information you are ever going to find. There may be many books just as good as this one, but none better.P.S. You should also buy 'The 22 Immutable Laws of Marketing' and 'Positioning' by the same authors. They will be the best set of marketing books you will own.

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Rabu, 07 Januari 2015

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Otzi, the Iceman, the Full Facts At a GlanceBy Angelika Fleckinger

  • Sales Rank: #3899755 in Books
  • Published on: 2011
  • Original language: English
  • Binding: Perfect Paperback

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Minggu, 04 Januari 2015

Get Free Ebook Beauty Begins: Making Peace with Your ReflectionBy Chris Shook, Megan Shook Alpha

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Beauty Begins: Making Peace with Your ReflectionBy Chris Shook, Megan Shook Alpha

You are, and always have been, beautiful. 

“Beauty begins. That’s the point of this book. Our understanding of beauty got started somewhere and somehow, and probably due to someone. Now that may have been a good start, but then again it may not have. But regardless of what your past looks like, we want to offer up this word of hope: It’s never too late to make peace with your reflection.” 

We live in a culture that’s obsessed with beauty. Walk by any magazine stand or turn on a television and you’ll be bombarded with the images and ideals that our culture believes are the epitome of what it means to be beautiful. And if you’re like most women, you’ve probably spent countless hours trying to measure up to this standard whether you realize it or not. 
 
But if you don’t make peace with your reflection, you’ll end up declaring war on yourself.
 
That’s where mother-daughter team Chris Shook and Megan Shook Alpha want to help. In Beauty Begins, they challenge each of us to trade the pressure of perfection for God's perfect love. Poignant, relevant, and relatable, Beauty Begins is for every woman who wants to reclaim what it means to be truly beautiful. 

  • Sales Rank: #707492 in Books
  • Brand: WaterBrook Press
  • Published on: 2017-03-21
  • Released on: 2017-03-21
  • Original language: English
  • Dimensions: 8.00" h x .58" w x 5.16" l, .40 pounds
  • Binding: Paperback
  • 208 pages
Features
  • WATERBROOK

Review
Praise for Beauty Begins:

“In Beauty Begins, Chris Shook and Megan Shook Alpha have written a vibrant, heartwarming book for women of all ages who live out the universal struggle to see themselves as beautiful. Through their personal stories, biblical insight, and practical wisdom, this mother-daughter duo gives us down-to-earth advice on how to see ourselves clearly through God’s eyes of acceptance and love. I can’t wait to share it with my granddaughters!”
—Kay Warren, cofounder of Saddleback Church with her husband, Rick; international speaker; and best-selling author of Choose Joy: Because Happiness Isn’t Enough

“In an age of superficial beauty and supermodel icons, our friends Chris and Megan offer a Christ-centered alternative that begins with the heart of God. Here’s a wise and wonderful guide to where true beauty begins—and to the confidence and contentment that come from it.”
—Lee and Leslie Strobel, authors of Surviving a Spiritual Mismatch in Marriage

“True beauty begins when you make peace with your reflection. That’s why Chris Shook and her daughter, Megan, have taken the risk to talk about a topic that is often difficult for women to discuss—self-image. The result is an invitation for ladies of all ages to join this conversation.”
—Pastor Steven and Holly Furtick, cofounders of Elevation Church, Charlotte, NC

“Beauty in the eyes of the world is distorted. In Beauty Begins, Chris Shook and her daughter, Megan, point women of all ages to the source of true beauty: the heart of God. They reveal that God’s heart is for women to be full of beauty, full of joy, full of peace. Let Chris and Megan clear your vision and teach you the truth of who God made you to be.”
—Matthew Barnett, cofounder of the Dream Center and author of God’s Dream for You

"My friends, Chris Shook and Megan Shook Alpha, have written a wonderful new book called Beauty Begins.  In it this powerful mother and daughter team share their insights and wisdom, born from their own experiences, to help women everywhere overcome negative perceptions about themselves and to learn to love and respect the person God made them to be."   – Victoria Osteen, Co-Pastor, Lakewood Church in Houston, Texas

About the Author
CHRIS SHOOK is the co-author (with her husband, Kerry) of two New York Times bestsellers, One Month to Live and Be the Message. Together they minister at Woodlands Church outside Houston, Texas. Her daughter, MEGAN SHOOK ALPHA, is a graduate of Baylor University and works as a pastor to students at Woodlands Church.

Excerpt. © Reprinted by permission. All rights reserved.
Note to the Reader 


This book is unique in two ways. First, this book was written by a mother and daughter. Second, it is designed for girls and women of all ages. We address struggles that all women deal with daily, and we also explore the unique relationship between mothers and daughters. 

In our society it is impossible not to feel inadequate at times. It’s hard to make it through even one day without feeling insecure about ourselves! As a mother and daughter living in the same hurting world you live in, we will share our struggles, our joys, and how we have learned to embrace this tough yet rewarding life. We aren’t saying we have figured it all out, but we have discovered some practical ways to love the person God made us to be. 

As mother and daughter we’ve shared many of the experiences descibed in this book. For simplicity we has become I in the writing except for a few instances when clarification was necessary. Regardless of your age or life stage, we believe the ideas we present will resonate in your heart. 

The main thing we want you to know is that it is never too late for beauty to begin in your life. 


You shall know the truth, and the truth shall make you free. 
—John 8:32, nkjv 

God cannot give us a happiness and peace apart from Himself, because it is not there. There is no such thing. 
—C. S. Lewis 

The Distorted Reflection
Beauty Begins in the Heart of God 

He has made everything beautiful in its time. 
—Ecclesiastes 3:11 

We are so accustomed to disguise ourselves to others that in the end we become disguised to ourselves. 
—François de La Rochefoucauld 

Do you feel beautiful? It’s a simple, straightforward question. But it may be one of the most significant, revealing questions you could ever answer. 

I’m not talking about all the cliché answers to the question. 

I’m not interested in how you think you should answer the 
question. What I’m really asking is, “How do you feel about 
your reflection?” When you look in the mirror, what is the first 
emotion that hits you? Is it a feeling of complete contentment? 

Does your reflection fill you with a deep sense of peace or a 
deep sense of inadequacy? I mean, most of the time do you feel 
beautiful? 

I think the majority of women, if we’re completely honest, would admit that we don’t feel beautiful much of the time. Recently our women’s ministry team at Woodlands Church surveyed hundreds of young women and asked this question: “If you could change anything about the way you look, would you?” More than 70 percent of them answered yes and went on to name all the things they would change. We also asked, “On a scale of one to ten, how beautiful do you think you are, with one being ‘I can’t think of anything I like about myself’ and ten being ‘I am completely content.’” Only 11 percent of the girls said, “I’m completely content and at peace with my reflection.” 

The vast majority of young ladies who took the survey are committed Christians who are very involved in church and have great friends. I have found, however, that this struggle to feel beautiful is almost as prevalent among Christian women as it is among non-Christian women. The truth is, almost every woman battles to feel beautiful every single day. Most of us have never made peace with our reflections. 

Stealing Beauty 
Making peace with your reflection is so important, because if you fail to do that, you will declare war on yourself! Generations of women have become casualties in this war on self-worth. The battle to feel beautiful has contributed to everything from low self-esteem and poor body image to eating disorders and self-harm. 

• Ninety-one percent of women surveyed on a college campus had attempted to control             their weight through dieting; 22 percent dieted “often” or “always.”
• Eighty-six percent of young women reported the onset of an eating disorder by age twenty;   43 percent reported the onset between the ages of sixteen and twenty.
• Anorexia is the third most common chronic illness among adolescents.
• Ninety-five percent of those who have eating disorders are between the ages of twelve and 
  twenty-five.
• Twenty-five percent of college-aged women engage in bingeing and purging as a weight-           management technique.
• The mortality rate associated with anorexia nervosa is twelve times higher than the death         rate associated with all other causes of death for females fifteen to twenty-four years old.6 

We need to wake up and realize we have a dangerous enemy 
who has declared war on us. Jesus tells us in the gospel of John 
that our enemy, Satan, has a purpose for our lives. 


The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full. (John 10:10) 

Jesus warns us that Satan is a thief whose strategy is to steal our self-worth, kill our passion for life, and destroy our hopes and dreams. 
On the other hand, Christ has come not to steal our self-worth but to fill our self-worth. Christ has come to give us “life . . . to the full,” and that means He wants us to feel full of beauty, full of joy, full of peace, and full of value and meaning! 
The Bible also lets us know the first step in the Enemy’s strategy to steal our true beauty. He always starts with a lie. In the gospel of John, chapter 8, Jesus tells us that Satan is “a liar and the father of lies” (verse 44). 

The world’s oldest liar gets us to forget that we were God’s idea in the first place. We don’t always remember that there is a very real God on a very real throne who calls us His beloved. The slithering enemy convinces us that our Maker’s love is never enough, never was. And Satan continually asks us to consider what others are thinking of us.7 
—Jennifer Dukes Lee 


Satan will constantly whisper destructive lies in your thoughts. They go something like this: “You’re not beautiful. You’re not valuable. You’re not worth anything.” Then he gets really specific with his lies. “You’re too fat.” “You’re too tall.” “You’re too short.” “Your hair is too dull.” “Your nose is too big.” “Your lips are too small.” “Your eyes aren’t the right color.” And the lies go on and on. 

It’s all lies! If you start to believe the lies, you will base your actions and decisions on a foundation of lies and never discover your true beauty. 
But Jesus tells us the truth will set us free (see John 8:32). When we begin to believe the truth of who we really are and who God made us to be, we’ll be set free to feel beautiful. Our goal in writing Beauty Begins is to encourage all of us to stop believing the lies and to start living the truth. To be honest, we’re tired of watching a generation of beautiful young girls and women, along with their mothers, being slowly and methodically destroyed by the lies of Satan that our culture constantly tries to force on us. So let’s start with a dose of truth about what beauty really is. 

Beauty begins in the heart of God, and He placed that longing for beauty in our hearts. The problem is that our culture presents a distorted view of true beauty. When we look in the broken mirror of our culture long enough, we start to believe the distorted reflection is reality. 


Beautiful Versus Pretty 

Would you rather be descibed as beautiful or pretty? 
Our culture has completely confused the meaning of true beauty with the concept of pretty. There’s a huge difference between beautiful and pretty. Sociologists tell us that beauty is defined differently, depending on the culture. I know what they are saying, but I think it’s pretty that means different things in different cultures. Humanity’s idea about what is pretty changes from culture to culture and is constantly changing within cultures. 

It’s eye opening to take a quick skip back through history and look at the preferred shapes for women. In the Middle Ages a woman was considered pretty if she was large and pale, and she was considered very unattractive if she was thin and tan. If a woman was heavy and pale, it meant she was part of the aristocracy and had plenty of food to eat and didn’t have to work in the fields in the hot sun. 

Pretty in the early nineteen hundreds was a woman who was buxom and had curvy hips. The 1920s liked a trim figure that looked good in those short flapper dresses. Like the stock market, hemlines fell in the ’30s, and curvy shapes returned. This intensified in the ’40s as voluptuous was the shape to welcome home war heroes. And that shape reached a zenith in the ’50s. Think Marilyn Monroe. 

The ’60s saw the miniskirt. The ’70s and ’80s were just strange. The ’90s presented the waif—popular but not healthy. And the early part of the twenty-first century promoted extreme exercise and dieting and a shape hard to attain.8 

As the new millennium progresses, our culture’s view of pretty will continue to change, and each change has the potential to reshape the way we see ourselves—probably not for the better. 
What will the future hold for the preferred shape for women? If history tells us anything, it’s that trends don’t last long. Pretty is an ever-changing illusion that enslaves women and girls to fashion, diets, and gym memberships. Most of all, it keeps us in a constant state of discontent. The airbrushed, manipulated images in today’s magazines leave women and girls feeling hopelessly inadequate by comparison. 

Fashion, styles, and what we consider pretty constantly change. Beauty on the other hand is universal and never changes. Recently I (Chris) was driving home from the grocery store. As I rounded the corner, I was stopped in my tracks by real beauty. I had to pull the car over because I was looking at the most amazing sunset I had ever seen in my life. It was absolutely stunning with every color you can imagine—oranges and yellows, pinks, purples, and blues. It was so incredible I just sat there in awe taking it all in. Immediately I thought, Anybody in the entire world who saw this sunset would do what I’m doing—watching with wonder and amazement. In any country, in any culture, at any age, any person on the planet would recognize the beauty of the sunset. 

Why is that? Why in different cultures do we find different things to be pretty, and yet something about raw, wild beauty transcends our differences? 

As I watched that sunset, it hit me. I saw it so clearly that for a brief moment it was as if I was no longer looking through the distorted mirror of our culture. I realized that real beauty begins with God. Therefore, something is beautiful because it has God’s fingerprints all over it. 
I couldn’t look at the brilliantly colored canvas of that evening sky without seeing the hand of the Master Artist who painted it. 

The Fingerints of the Master Artist 

If you walk through an art museum and see the beautiful paintings of the masters like Monet, Rembrandt, Renoir, and Michelangelo, you wouldn’t think, I guess someone spilled a bucket of paint on that canvas. No, you would immediately recognize that it was painted by a master artist. The fingerprints of the master artist are all over it. That’s what it was like when I looked at that sunset. 

In all our lives there are moments when we catch a glimpse of raw, real beauty. It’s like a door that’s slightly open, allowing bright light to come through. We see a little crack of light, and for a second we remember what beautiful really is. 

We remember what we were created for. We remember that the One who created that sunset also created you and me. We remember that we are beautiful. 

Then we forget again. We forget who created us. We forget whom we are trying to please. We forget what real beauty is. 

Do you believe God sees you as beautiful? You’ll begin to feel beautiful when you start believing the truth that the Master Artist beautifully created you. 

Imagine a famous painter, some fiery Italian known for his impeccably high standards. Imagine the artist has been working on a particular canvas for years. The rumor around town is that this project will be his magnum opus, his great work. You know that a creative work that’s worth anything demands the artist pour himself fully into the work. You consider all the planning and effort, the sleepless nights and grueling days that have gone into this special creation. 
Finally one day a child runs through the streets of town shouting, “It is finished! It is finished!”
Everyone heads toward the artist’s house for the grand unveiling. But before the crowd gets a chance to see it, the artist steps back from the canvas to make his personal critique first. He stands there almost spellbound, taking in every color, every brush stroke, every nuance 
of shade and texture—everything. A tear comes to his eye as his mouth breaks into a smile, and he speaks aloud only two words: “Molto bello!” Very beautiful! 

Something similar happened in Genesis when God unveiled His greatest creation. Far from a cold, distant watchmaker who turned a key and set everything in motion, God, as He is descibed in Genesis, is a very personal God who went to great pains to speak into existence and to fashion all that is, including us. When He was finished, He was infinitely pleased with the outcome. In fact, He was so pleased that He decided to stop. Nothing more was needed. No more tweaks or revisions. 

The Master Artist created you and said, “You are beautiful, my child!” 

But we’ve believed the lies of the Enemy. We’ve looked away from the mirror of God’s truth, and we’ve looked in the distorted mirror of our culture. We’ve broken away from the God who beautifully created us and loves us completely. Because we’ve broken away from God, we’ve become broken in the ugliness of our sins and failures. 

The True Reflection 

But here’s the great news! God can take even our brokenness and turn it into beauty. 
That’s why real beauty begins at the Cross. God took the ugliest event in all history and turned it into the most beautiful act in all history. On the cross Christ took our ugliest sins, mistakes, and failures and replaced them with the beauty of forgiveness, purpose, and—one day—heaven.
That’s where beauty begins. 

Beauty begins in a love that never ends! 

I want you to know that I don’t have it all together. I struggle just as you do to live in the truth that I’m beautiful. As we start this journey together to make peace with our reflections, I encourage you to put this scripture on your mirror and look at it every time you see yourself. The writer of Psalm 45 directs our attention to the mirror of truth. 

Listen, daughter, and pay careful attention: 
Forget your people and your father’s house. 
Let the king be enthralled by your beauty; 
honor him, for he is your lord. (verses 10–11) 

I’ve had this verse on my mirror and on my desk for years because it reminds me that God is “enthralled” by my beauty! I like how the psalmist speaks directly to the bride: “Listen, daughter, and pay careful attention.” He’s saying, “Stop listening to the lies and listen to the truth! Stop looking at the distorted mirror of the culture, and look into the eyes of your King!” 

The King of kings is “enthralled” by your beauty too. He is so enthralled with you that He gave up His throne in heaven to come into our broken world and win you over to Himself. 

As we travel this road toward recognizing and living from our true beauty, I encourage you to spend time every day in God’s Word. At the end of each chapter is a Reflection page followed by a scripture I want you to meditate on. 
As we constantly look in the mirror of truth, we’ll see our sacred reflections more clearly, and we’ll reflect the beauty of Christ to others more consistently. 

 
Reflection 

1. Make a list of beautiful traits you would like to build into your character. 
2. Read Psalm 45:10–11 again: “Listen, daughter, and pay careful attention: Forget your people and your father’s house. Let the king be enthralled by your beauty; honor him, for he is your lord.” Think about the truth that the God who created you is enthralled by your beauty. Write that verse on a note card or a Post-it Note, and put it on your mirror to remind yourself how beautiful you truly are. 

Prayer 

Lord, thank You for making me beautiful. I need Your help to remember that truth each day and to share it with others. The lies of the Enemy are so strong in our culture that it’s easy to forget the truth of who I am. I know real beauty begins in You, and You alone. You are the Master Artist of summer sunsets and classic symphonies and Christmas snow and me. Thank You. Amen.

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